WISEWOMAN programs provide additional preventive services to women participating in the National Breast and Cervical Cancer Early Detection Program. States use this established system and other partnerships to screen women for risk factors for heart disease and other chronic diseases, conduct nutrition and physical activity interventions, and provide referrals for medical care and smoking cessation as needed.

The goal of this program is to reduce barriers to exercise and increase the likelihood that people will engage in physical activity.

In Michigan, WISEWOMAN staff used funds made available through the Lansing Area League of Women Voters to buy athletic shoes for low-income program participants. WISEWOMAN staff also partnered with a conveniently located store that carries athletic shoes to allow selected participants to receive a quality pair of shoes through a discount and $30 gift certificate combination. Each recipient was required to meet with a lifestyle counselor to set goals and complete a lifestyle contract. By eliminating one important barrier to physical activity (lack of appropriate equipment), the Ingham County Health Department helps WISEWOMAN participants to lead healthier lives.